Are YOU Going to Loose Fox Network and News Corp Stations at Midnight?

"Three Strikes and You're Out"

This is the campaign News Corporation has placed against Cablevision. NewsCorp owns many channels such as Fox Broadcasting, My9, FX, HGTV, National Geographic, and Food Network.

Cablevision is about to loose a few News Corp Channels. The channels that are subject to be lost in this agreement are Fox Broadcasting and My9.

Not only is Fox Broadcasting and Cablevision publicly disputing this which could be seen as irresponsible for major media corporations to be doing but they are advertising for the public to go against their opponent. This is known as attack advertising. Attack Advertising is a very sensitive advertising technique because the public may not be favorable to an organization bashing another organization. Usually attack advertising is seen within Politics, and is usually accepted in that advertising realm.

Now we see Attack Advertising with NewsCorp and Cablevision.

News Corp want you to call up Cablevision and complain for those channels. Cablevision wants you to call up NewsCorp and tell them to set fair prices.

Its a Loose-Loose situation for the consumer. Either we will pay more and get the channels, or not receive the channels at all.

Basically, you are only safe if you have DirecTV or Verizon (like me)

Is this fair for Companies to publicly attack each other?

We will see what happens tonight...

TWITTER JOURNALISM

Twitter Journalism; Haiku Journalism: or 140 Characters of Live Reporting....Is this the new medium for News Reporting?

A New York Times Article, reports on the new emergence of Twitter Reporting and how it is an effective news reporting outlet specifically for in the Courtroom.

Usually TV reporting isn't allowed in the courtroom, neither is photography unless the Judge gives permission. This is why we usually see sketches of the courtroom action. Reporters still give reports on what has happened but it was never live until Twitter emerged.

Twitter has don what Television isn't allowed to do in the courtroom. Twitter provides news reporters with an outlet for live coverage. Reporters tweet 140 character messages of what is happening live. The followers follow every tweet, gaining suspense with each tweet they read. As the New York Times article states, "It makes the audience feel like they are there."

The specific case the article refers to is a popular case in Connecticut. This case is about to suspects who are being tried for killing a mother and her two children, the husband is testifying against them. The case was very gruesome, the audience caught every piece of detailed action from the murder scene and courtroom.

Twitter returns to the televsion screen again reporting on this court case. The reporter's feeds were posted live on the Fox's network.

This makes me wonder, now that we are moving away from Print Newspapers, will we find our news on Twitter in a few years, and can it be considered credible?

Online Bullying Turns Fatal

Connecting with the whole world in one second is usually a good communication tool, however, it has its detrimental effects.

Tyler Clementi, a Rutgers University freshman was being spied on by his roomate as he was having a sexual relationship with another male. As if it wasn't bad enough that he was being spied on, the footage was set up as a live feed to the internet.

Once Mr. Clementi found out about his roomates actions, he seeked refuge in a chat room, when eventually the situation got so bad it resulted in his suicide.

Social Media has led to online bullying in recent years. Not only must children and teens face opposition and teasing at school, it is taken to the internet for the world to see, increased harrassment and even more embarassment.

In some situations victoms of online bullying resort to suicide to cure their problems.


It is tragic that this bullying occurs in school, but in college it is unacceptable and an utter disgrace that this student would post a private act online.

Schools and Parents need to reinforce values to children at an early age about how to deal with bullying and social media, before another child is lost.
NY Times Article

Twitter feed to TV show

Perfect example of Convergence:
"Bleep my dad says.." Television premiered last night on CBS.

What started out as a twitter feed, that quicly gained a large following via social media, wil now gain a bigger following on the mass media of television
CBS premired "Bleep my dad says.." A television show about the quotes said by the 29 year old tweeters 79 year old father.
Not only did this Twitter feed amount to Television show, it is also a NY Times bestseller.
Who knew the crazy remarks old men say can be that profitable?



NY Times Blog:



Twitter Feed:

Pepsi: Refresh or Not?

Everyone has seen the new Pepsi Refresh Project.

This is a pro-bono campaign Pepsi has launched in order to promote that the brand is frequently involved in social responsibility.

On the Pepsi refresh website, people with small non-profit or charitable projects can post their idea on the site to be voted on by others.Each month whichever project that receives the most votes, wins money from Pepsi for their idea. The catch is a small percentage of each Pepsi sold goes to the campaign.

Recently the soft drink brands have been under major pressure from advocacy groups, parents and most of all the government. The issue at hand is that sugary soft drinks are said to be a leading cause of the obesity epidemic across the United States.

What does Obesity have to do with the Pepsi Pro-bono Refresh Project?

ADVOCACY ADVERTISING.

In lieu of the recent drama about obesity being linked to sugary drinks, this could be an attempt to draw attention away from the negative aspects of drinking soda and bringing to light the benefits.

In this case the benefit isn't derived from the actual product, it is a result of the consumer buying the product.

Did Pepsi launch this campaign to be charitable or just to draw attention away from their negative side?

"Two Dimensions Wouldn't Do it Justice."-Honda

AT best an advertisement from a magazine could get a 5 second glance from the consumer, ,just to read over the phrase, or sniff the cologne scent being advertised on the page.

But have you ever heard of an interactive magazine ad?
These types of advertisements are few and far, possibly because their is a decline in creativity among advertisers or the more practical reason, because it is very costly.

In an Issue of Maxim, Honda fused timing, creativity, and the magazine's content to drive an advertisement to appeal to their target market.

This ad literally jumps off the page because it is 3D.

3D is a hot topic due to new technology and popular films being released in 3D and now the emergence of 3D TV.

Honda fused the 3D fad into their Magazine Ad and incorporated it into the Magazine's content.
Honda even gained front page recognition on Maxim for their advertisement which aided the content. "Maxim in 3D presented by, Honda CR-Z sport hybrid"
My boyfriend was flipping through Maxim, and then I saw him pull out a pair of 3D glasses and start putting it together. The glasses were to see the woman who was featured in this issue, Anna Kournikova. After her 3D part, then there is a layout of the new Honda CR-Z also in 3D, because,as Honda states, "Two Dimensions Wouldn't Do it Justice."
This was when my boyfriend started gabbing away about how awesome the car is and how it is his dream car.

Honda has not only created a clever and unique advertisement to sell their new product. They found a way to capture their target audience and grab their attention. It is very difficult to gain that much focus from the consumer in a Magazine ad. With this 3D advertisement, Honda became apart of the experience, and will be remembered for that.

Media Lifeline...

This weekend I thought I would experience a vacation from media, I was actually looking forward to escaping facebook, and all the people trying to reach me. This past weekend my boyfriend and I took a trip four hours upstate to camp in the Adirondacks with some friends and family. We slept in tents, cooked over the fire, and entertained ourselves by talking and hiking. It was a breathtaking outdoor experience, nevertheless, I was ready to head back to civilization. My boyfriend and I drove off towards home ahead of the pack, eager to get home. Little did we know, we were headed in the wrong direction on a path towards doom. Not even ten minutes away from the campsite and we get a flat tire. Normally, you would call somebody, guess what, there is no service in the middle of nowhere! We are on a deserted road, with a flat tire, 4 hours away from home and it still got worse. My boyfriend takes all our luggage out of the trunk only to find my spare donut is also flat. A nice older couple pulls over to the side of the road, and after inquiring about our troubles, he offers to take our flat spare to the nearest gas station (20 miles away), and call our family from a land line. We had to trust this unknown man because we had no other options. Finally he comes back with the spare tire, and we head towards home, after stopping at a dozen Garage stations, we finally reach a mechanic who will fix our tire on a Sunday.
People get flat tires all the time. The situation I found myself in was so traumatic for me because for once I felt totally self-reliant. Even if I had AAA, I wouldn't have been able to contact them. Having a cellular phone means you are connected and safe. We may get annoyed by always being able to be reached, and receiving texts and calls 24/7, however,when there is an emergency there is nothing better than having a cell phone,fully charged, with SERVICE!