Check the video for insights!
Thursday, April 26, 2012
Mom's Secretly Buzzing about Erotica?
The hottest novel that everyone is gushing and blushing over is Fifty Shades of Grey by EL James. It is just another romance novel, or is it? Romance novels never get the notoriety that this trilogy has gotten. What is different about this trilogy?
Fifty Shades of Grey started out as a fan-fiction based on the Twilight Series but then later changed due to copyright issues. The book was originally released solely as an e-book and a print on demand book. Surprisingly it is now a bestselling paperback with no sign of giving up that spot.
Once the craze started a few months ago I began to ponder how an erotica, romance novel could grab the attention of almost every woman worldwide. I figured there must have been some brilliant Public Relations and marketing plan behind it.
Little did I know that word of mouth, has sparked this revolution. Word of mouth is the best marketing technique because consumers trust other consumers opinion and with the emergence of social media accessibility to people worldwide of all ages, word of mouth has become very powerful.
Another cause of the "mommy-porn" book phenomena is the acceptance of the E-readers. E-readers are not necessarily brand new technology but recently they have become more user-friendly and affordable. E-reader sales increased dramatically due to this book. E-readers allowed for instant downloads of this novel when there were no physical copies available. Women were buying e-readers solely to download this book.
Not only do the e-readers allow for instant access to a copy of the most-wanted book, it also allows for the reader to indulge privately. It saves the consumer embarrassment from going to a bookstore, asking for the book, and also the reader is able to read discreetly anywhere!
This erotic trilogy has shown the shift in technology and marketing. Either the author is a mastermind or she just got lucky.
Fifty Shades of Grey started out as a fan-fiction based on the Twilight Series but then later changed due to copyright issues. The book was originally released solely as an e-book and a print on demand book. Surprisingly it is now a bestselling paperback with no sign of giving up that spot.
Once the craze started a few months ago I began to ponder how an erotica, romance novel could grab the attention of almost every woman worldwide. I figured there must have been some brilliant Public Relations and marketing plan behind it.
Little did I know that word of mouth, has sparked this revolution. Word of mouth is the best marketing technique because consumers trust other consumers opinion and with the emergence of social media accessibility to people worldwide of all ages, word of mouth has become very powerful.
Another cause of the "mommy-porn" book phenomena is the acceptance of the E-readers. E-readers are not necessarily brand new technology but recently they have become more user-friendly and affordable. E-reader sales increased dramatically due to this book. E-readers allowed for instant downloads of this novel when there were no physical copies available. Women were buying e-readers solely to download this book.
Not only do the e-readers allow for instant access to a copy of the most-wanted book, it also allows for the reader to indulge privately. It saves the consumer embarrassment from going to a bookstore, asking for the book, and also the reader is able to read discreetly anywhere!
This erotic trilogy has shown the shift in technology and marketing. Either the author is a mastermind or she just got lucky.
Friday, April 13, 2012
Virtual to Physical Danger.
OK so since when does a murder case become global?
Especially when the victim and the accused are both local "joes".
What about the Greenland Police Chief Michael Maloney of New Hampshire that was shot in killed today in a drug bust?
Or the two coast guard member's who were killed in a shooting in an Alaskan station.
For the New Yorker's, where are the protests for the mother who was beat to death by her son (a Fordham student)?
I haven't seen any hashtags for any of those stories.
Social Media has turned localized incidents into global issues. Why has this Martin and Zimmerman case gained the attention of social media-lites all over the country? Many say it is a race issue. Some say it is a gun control issue. The hype also snowballed after our president declared that his son would look like Trayvon Martin.
The passion all of the internet users suddenly have for justice is astounding. But, it concerns me when "political groups" place a bounty on Zimmerman's capture, dead or alive. They are calling for justice in the arrest of George Zimmerman, but how is it justice to savagely place a bounty on him?
How about when Spike Lee tried to tweet George Zimmerman's address, but instead led an angry mob to an old couple's home. Lee apologized "for retweeting wrong address for Zimmerman."
He shouldn't have tweeted any address in the first case! If he retweeted the right address he would of been satisfied and wouldn't have apologized!
Doesn't seem very justified to me, for all these civilians taking justice into their own violent hands.
I shouldn't be adding to the clutter and chatter about this case on the internet but it is truly appauling how people (especially celebrities) have been using social media to spread their violent ideas that catch on like wildfire.
Especially when the victim and the accused are both local "joes".
What about the Greenland Police Chief Michael Maloney of New Hampshire that was shot in killed today in a drug bust?
Or the two coast guard member's who were killed in a shooting in an Alaskan station.
For the New Yorker's, where are the protests for the mother who was beat to death by her son (a Fordham student)?
I haven't seen any hashtags for any of those stories.
 |
| $10,000 Bounty for Zimmerman from Black Panther Party |
Social Media has turned localized incidents into global issues. Why has this Martin and Zimmerman case gained the attention of social media-lites all over the country? Many say it is a race issue. Some say it is a gun control issue. The hype also snowballed after our president declared that his son would look like Trayvon Martin.
The passion all of the internet users suddenly have for justice is astounding. But, it concerns me when "political groups" place a bounty on Zimmerman's capture, dead or alive. They are calling for justice in the arrest of George Zimmerman, but how is it justice to savagely place a bounty on him?
How about when Spike Lee tried to tweet George Zimmerman's address, but instead led an angry mob to an old couple's home. Lee apologized "for retweeting wrong address for Zimmerman."
He shouldn't have tweeted any address in the first case! If he retweeted the right address he would of been satisfied and wouldn't have apologized!
Doesn't seem very justified to me, for all these civilians taking justice into their own violent hands.
I shouldn't be adding to the clutter and chatter about this case on the internet but it is truly appauling how people (especially celebrities) have been using social media to spread their violent ideas that catch on like wildfire.
Tuesday, November 16, 2010
America's Most Popular Jobs
We all know that in recent years the economy took a big hit resulting in job scarcity.
Most middle-aged big time business men and women who dominated the corporate world were let go, and struggle to find a new job.
I found this article about America's most popular jobs.
Article- Top American Jobs
The funny thing about the most popular jobs is that most of them only require a high school degree at most.
This is a scary thought as a college student, we are already in debt and we are about to enter a job market where jobs that require a college degree are nowhere to be found.
The only jobs that require higher education on the list are nursing, teachers and managers.
Hmm where does this leave the media students?
All I can say is GOOD LUCK!
Most middle-aged big time business men and women who dominated the corporate world were let go, and struggle to find a new job.
I found this article about America's most popular jobs.
Article- Top American Jobs
The funny thing about the most popular jobs is that most of them only require a high school degree at most.
This is a scary thought as a college student, we are already in debt and we are about to enter a job market where jobs that require a college degree are nowhere to be found.
The only jobs that require higher education on the list are nursing, teachers and managers.
Hmm where does this leave the media students?
All I can say is GOOD LUCK!
Friday, October 29, 2010
Superbowl still an Advertising Powerhouse
In the past decade the Superbowl had been trailing off with its viewers but as of last year it broke the record and had the highest number of viewers ever.
It is no surprise that this year, the advertisment slots for the superbowl have sold out record early.
Fox Network which is airing the superbowl February 6th, 2010, is considering adding extra advertisment time due to the high demand for advertising slots.
I wonder how much the slots are going for this year?
As always we can look forward to Godaddy.com, Budweiser, E-Trade and Pepsi memorable advertisments.
It is no surprise that this year, the advertisment slots for the superbowl have sold out record early.
Fox Network which is airing the superbowl February 6th, 2010, is considering adding extra advertisment time due to the high demand for advertising slots.
I wonder how much the slots are going for this year?
As always we can look forward to Godaddy.com, Budweiser, E-Trade and Pepsi memorable advertisments.
Few of the Best Advertisers for Past superbowls:
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| Budweiser Famous Clydesdales |
 |
| Pepsi vs. Coke |
 |
| GoDaddy.com |
 |
| Budweiser Frogs |
Lovable Dog Sells the Spirit of Christmas
St. John's University's Public Relations Campaign Class Presents:
HOOPER'S THIRD ANNUAL HOLIDAY TOY DRIVE
The class is working to gain skills for educational purposes while helping out the community.
Students are trying to live out the St. John's Vincentian tradition by executing a toy drive to bring smilies to the students in the community.
In November there will be boxes to collect toys all over campus and in the community. The students have been working hard before November selling candy, and baked goods at special events to raise money to buy toys. The class has also comprised a press kit to send to media outlets in hopes of gaining awareness and donations
There is a great need for toys in the NY Metro area.
With the bad economy it is difficult for families to provide toys for their children during the Holidays. We cannot feed every child but we can help by bringing a smile to children during the holiday season.
We are hoping to raise 1,500 toys this year. This year all toys that are collected will be donated to Bread and Life, Toys for Tots and Shriner's Children Hospital.
Hooper is the face of the campaign. Hooper is Professor Paley's (the Professor leading this class) rescue dog from Katrina. Hooper is caring and lovable, and his is a great image for the campaign.
Friday, October 22, 2010
SEXTING
Sex-Ting- verb
1)The Act of engaging in sexual intercourse via text on a mobile device.
2) The act of sending nude pictures of yourself to another mobile device or uploading the nude pictures to a social media website.
Sexting is an epidemic prevalent among Junior High School and High School Teens and even in rare cases Elementary school babies.
Not only does it provide the offender and victom with social consequences, professional consequences but there is also steep legal consequences for Sexting.
Sexting falls under child pornography laws. Basically a 16 year old girl can send a nude photo of herself to her boyfriend and it can be passed around the school-then she gets arrested for distributing child pornography and now needs to register as a sex offender.
IS it young dumb love, or really child porn?
ANYWAYS:
Check out this Funny Acronym list*
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