Superbowl still an Advertising Powerhouse

In the past decade the Superbowl had been trailing off with its viewers but as of last year it broke the record and had the highest number of viewers ever.

It is no surprise that this year, the advertisment slots for the superbowl have sold out record early.

Fox Network which is airing the superbowl February 6th, 2010, is considering adding extra advertisment time due to the high demand for advertising slots.

I wonder how much the slots are going for this year?

As always we can look forward to Godaddy.com, Budweiser, E-Trade and Pepsi memorable advertisments.

Few of the Best Advertisers for Past superbowls:

Budweiser Famous Clydesdales

Pepsi vs. Coke

GoDaddy.com

Budweiser Frogs

Lovable Dog Sells the Spirit of Christmas

St. John's University's Public Relations Campaign Class Presents:

HOOPER'S THIRD ANNUAL HOLIDAY TOY DRIVE

The class is working to gain skills for educational purposes while helping out the community.

Students are trying to live out the St. John's Vincentian tradition by executing a toy drive to bring smilies to the students in the community.

In November there will be boxes to collect toys all over campus and in the community. The students have been working hard before November selling candy, and baked goods at special events to raise money to buy toys. The class has also comprised a press kit to send to media outlets in hopes of gaining awareness and donations

There is a great need for toys in the NY Metro area.

With the bad economy it is difficult for families to provide toys for their children during the Holidays.  We cannot feed every child but we can help by bringing a smile to children during the holiday season.

We are hoping to raise 1,500 toys this year. This year all toys that are collected will be donated to Bread and Life, Toys for Tots and Shriner's Children Hospital.

Hooper is the face of the campaign. Hooper is Professor Paley's (the Professor leading this class) rescue dog from Katrina. Hooper is caring and lovable, and his is a great image for the campaign.

SEXTING

Sex-Ting- verb

1)The Act of engaging in sexual intercourse via text on a mobile device.

2) The act of sending nude pictures of yourself to another mobile device or uploading the nude pictures to a social media website.

Sexting is an epidemic prevalent among Junior High School and High School Teens and even in rare cases Elementary school babies.

Not only does it provide the offender and victom with social consequences, professional consequences but there is also steep legal consequences for Sexting.

Sexting falls under child pornography laws. Basically a 16 year old girl can send a nude photo of herself to her boyfriend and it can be passed around the school-then she gets arrested for distributing child pornography and now needs to register as a sex offender.

IS it young dumb love, or really child porn?

ANYWAYS:

Check out this Funny Acronym list




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Are YOU Going to Loose Fox Network and News Corp Stations at Midnight?

"Three Strikes and You're Out"

This is the campaign News Corporation has placed against Cablevision. NewsCorp owns many channels such as Fox Broadcasting, My9, FX, HGTV, National Geographic, and Food Network.

Cablevision is about to loose a few News Corp Channels. The channels that are subject to be lost in this agreement are Fox Broadcasting and My9.

Not only is Fox Broadcasting and Cablevision publicly disputing this which could be seen as irresponsible for major media corporations to be doing but they are advertising for the public to go against their opponent. This is known as attack advertising. Attack Advertising is a very sensitive advertising technique because the public may not be favorable to an organization bashing another organization. Usually attack advertising is seen within Politics, and is usually accepted in that advertising realm.

Now we see Attack Advertising with NewsCorp and Cablevision.

News Corp want you to call up Cablevision and complain for those channels. Cablevision wants you to call up NewsCorp and tell them to set fair prices.

Its a Loose-Loose situation for the consumer. Either we will pay more and get the channels, or not receive the channels at all.

Basically, you are only safe if you have DirecTV or Verizon (like me)

Is this fair for Companies to publicly attack each other?

We will see what happens tonight...

TWITTER JOURNALISM

Twitter Journalism; Haiku Journalism: or 140 Characters of Live Reporting....Is this the new medium for News Reporting?

A New York Times Article, reports on the new emergence of Twitter Reporting and how it is an effective news reporting outlet specifically for in the Courtroom.

Usually TV reporting isn't allowed in the courtroom, neither is photography unless the Judge gives permission. This is why we usually see sketches of the courtroom action. Reporters still give reports on what has happened but it was never live until Twitter emerged.

Twitter has don what Television isn't allowed to do in the courtroom. Twitter provides news reporters with an outlet for live coverage. Reporters tweet 140 character messages of what is happening live. The followers follow every tweet, gaining suspense with each tweet they read. As the New York Times article states, "It makes the audience feel like they are there."

The specific case the article refers to is a popular case in Connecticut. This case is about to suspects who are being tried for killing a mother and her two children, the husband is testifying against them. The case was very gruesome, the audience caught every piece of detailed action from the murder scene and courtroom.

Twitter returns to the televsion screen again reporting on this court case. The reporter's feeds were posted live on the Fox's network.

This makes me wonder, now that we are moving away from Print Newspapers, will we find our news on Twitter in a few years, and can it be considered credible?

Online Bullying Turns Fatal

Connecting with the whole world in one second is usually a good communication tool, however, it has its detrimental effects.

Tyler Clementi, a Rutgers University freshman was being spied on by his roomate as he was having a sexual relationship with another male. As if it wasn't bad enough that he was being spied on, the footage was set up as a live feed to the internet.

Once Mr. Clementi found out about his roomates actions, he seeked refuge in a chat room, when eventually the situation got so bad it resulted in his suicide.

Social Media has led to online bullying in recent years. Not only must children and teens face opposition and teasing at school, it is taken to the internet for the world to see, increased harrassment and even more embarassment.

In some situations victoms of online bullying resort to suicide to cure their problems.


It is tragic that this bullying occurs in school, but in college it is unacceptable and an utter disgrace that this student would post a private act online.

Schools and Parents need to reinforce values to children at an early age about how to deal with bullying and social media, before another child is lost.
NY Times Article