A new age of media has awoken. No longer are we just an audience being fed a one-way message from advertisers and giant corporations, the public has become the media generators. The audience has a dual-role as creators and subscribers of media, and every story can be shared with millions within a Milli-second.
To say the phenomena of social media has changed society, would be a huge understatement.
Without social media girls wouldn't be fighting over Justin Beiber, who was discovered by his hits on YouTube, and within weeks became Ushers mini sidekick.
Without social media, arguably Obama wouldn't be our president. His team set the precedent for political social networking. According to MarketingMag.com, "Number of Obama Supporters on Facebook on election day: 3,000,000
Number of McCain supporters on Facebook on election day: 600,000". Not only did Obama use the most popular social media website, he went touch all portals of the web including blogs, his own youtube channel,Flickr,and Twitter when it was in its baby stage. The number of young adults votes were the highest in any election due to the campaign platform of social media. Obama reached his target market by marketing and connecting with the audience on a personal level. His main election success can be attributed to his social networking campaign.
Social Media has allowed for the most interpersonal interaction between brands and their consumers. Now brands must stick by their promise, and when they don't consumers can write nasty reviews all over the web, on the brands web page or even create websites such as, Walmartsucks.com.
Brand to consumer marketing has gotten so personal, when you want to order a pizza, you can make it on your Iphone application, press a few buttons and have it delivered in 30 minutes.
Social Media burst in like a tornado, drastically changing the game, but the question is will it move on fast like a tornado and just be a fad, or last for decades?
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