AT best an advertisement from a magazine could get a 5 second glance from the consumer, ,just to read over the phrase, or sniff the cologne scent being advertised on the page.
But have you ever heard of an interactive magazine ad?
These types of advertisements are few and far, possibly because their is a decline in creativity among advertisers or the more practical reason, because it is very costly.
In an Issue of Maxim, Honda fused timing, creativity, and the magazine's content to drive an advertisement to appeal to their target market.
This ad literally jumps off the page because it is 3D.
3D is a hot topic due to new technology and popular films being released in 3D and now the emergence of 3D TV.
Honda fused the 3D fad into their Magazine Ad and incorporated it into the Magazine's content.
Honda even gained front page recognition on Maxim for their advertisement which aided the content. "Maxim in 3D presented by, Honda CR-Z sport hybrid"
My boyfriend was flipping through Maxim, and then I saw him pull out a pair of 3D glasses and start putting it together. The glasses were to see the woman who was featured in this issue, Anna Kournikova. After her 3D part, then there is a layout of the new Honda CR-Z also in 3D, because,as Honda states, "Two Dimensions Wouldn't Do it Justice."
This was when my boyfriend started gabbing away about how awesome the car is and how it is his dream car.
Honda has not only created a clever and unique advertisement to sell their new product. They found a way to capture their target audience and grab their attention. It is very difficult to gain that much focus from the consumer in a Magazine ad. With this 3D advertisement, Honda became apart of the experience, and will be remembered for that.
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