Twitter feed to TV show

Perfect example of Convergence:
"Bleep my dad says.." Television premiered last night on CBS.

What started out as a twitter feed, that quicly gained a large following via social media, wil now gain a bigger following on the mass media of television
CBS premired "Bleep my dad says.." A television show about the quotes said by the 29 year old tweeters 79 year old father.
Not only did this Twitter feed amount to Television show, it is also a NY Times bestseller.
Who knew the crazy remarks old men say can be that profitable?



NY Times Blog:



Twitter Feed:

Pepsi: Refresh or Not?

Everyone has seen the new Pepsi Refresh Project.

This is a pro-bono campaign Pepsi has launched in order to promote that the brand is frequently involved in social responsibility.

On the Pepsi refresh website, people with small non-profit or charitable projects can post their idea on the site to be voted on by others.Each month whichever project that receives the most votes, wins money from Pepsi for their idea. The catch is a small percentage of each Pepsi sold goes to the campaign.

Recently the soft drink brands have been under major pressure from advocacy groups, parents and most of all the government. The issue at hand is that sugary soft drinks are said to be a leading cause of the obesity epidemic across the United States.

What does Obesity have to do with the Pepsi Pro-bono Refresh Project?

ADVOCACY ADVERTISING.

In lieu of the recent drama about obesity being linked to sugary drinks, this could be an attempt to draw attention away from the negative aspects of drinking soda and bringing to light the benefits.

In this case the benefit isn't derived from the actual product, it is a result of the consumer buying the product.

Did Pepsi launch this campaign to be charitable or just to draw attention away from their negative side?

"Two Dimensions Wouldn't Do it Justice."-Honda

AT best an advertisement from a magazine could get a 5 second glance from the consumer, ,just to read over the phrase, or sniff the cologne scent being advertised on the page.

But have you ever heard of an interactive magazine ad?
These types of advertisements are few and far, possibly because their is a decline in creativity among advertisers or the more practical reason, because it is very costly.

In an Issue of Maxim, Honda fused timing, creativity, and the magazine's content to drive an advertisement to appeal to their target market.

This ad literally jumps off the page because it is 3D.

3D is a hot topic due to new technology and popular films being released in 3D and now the emergence of 3D TV.

Honda fused the 3D fad into their Magazine Ad and incorporated it into the Magazine's content.
Honda even gained front page recognition on Maxim for their advertisement which aided the content. "Maxim in 3D presented by, Honda CR-Z sport hybrid"
My boyfriend was flipping through Maxim, and then I saw him pull out a pair of 3D glasses and start putting it together. The glasses were to see the woman who was featured in this issue, Anna Kournikova. After her 3D part, then there is a layout of the new Honda CR-Z also in 3D, because,as Honda states, "Two Dimensions Wouldn't Do it Justice."
This was when my boyfriend started gabbing away about how awesome the car is and how it is his dream car.

Honda has not only created a clever and unique advertisement to sell their new product. They found a way to capture their target audience and grab their attention. It is very difficult to gain that much focus from the consumer in a Magazine ad. With this 3D advertisement, Honda became apart of the experience, and will be remembered for that.

Media Lifeline...

This weekend I thought I would experience a vacation from media, I was actually looking forward to escaping facebook, and all the people trying to reach me. This past weekend my boyfriend and I took a trip four hours upstate to camp in the Adirondacks with some friends and family. We slept in tents, cooked over the fire, and entertained ourselves by talking and hiking. It was a breathtaking outdoor experience, nevertheless, I was ready to head back to civilization. My boyfriend and I drove off towards home ahead of the pack, eager to get home. Little did we know, we were headed in the wrong direction on a path towards doom. Not even ten minutes away from the campsite and we get a flat tire. Normally, you would call somebody, guess what, there is no service in the middle of nowhere! We are on a deserted road, with a flat tire, 4 hours away from home and it still got worse. My boyfriend takes all our luggage out of the trunk only to find my spare donut is also flat. A nice older couple pulls over to the side of the road, and after inquiring about our troubles, he offers to take our flat spare to the nearest gas station (20 miles away), and call our family from a land line. We had to trust this unknown man because we had no other options. Finally he comes back with the spare tire, and we head towards home, after stopping at a dozen Garage stations, we finally reach a mechanic who will fix our tire on a Sunday.
People get flat tires all the time. The situation I found myself in was so traumatic for me because for once I felt totally self-reliant. Even if I had AAA, I wouldn't have been able to contact them. Having a cellular phone means you are connected and safe. We may get annoyed by always being able to be reached, and receiving texts and calls 24/7, however,when there is an emergency there is nothing better than having a cell phone,fully charged, with SERVICE!

Social Media: Changing the Game

A new age of media has awoken. No longer are we just an audience being fed a one-way message from advertisers and giant corporations, the public has become the media generators. The audience has a dual-role as creators and subscribers of media, and every story can be shared with millions within a Milli-second.
To say the phenomena of social media has changed society, would be a huge understatement.

Without social media girls wouldn't be fighting over Justin Beiber, who was discovered by his hits on YouTube, and within weeks became Ushers mini sidekick.

Without social media, arguably Obama wouldn't be our president. His team set the precedent for political social networking. According to MarketingMag.com, "Number of Obama Supporters on Facebook on election day: 3,000,000
Number of McCain supporters on Facebook on election day: 600,000". Not only did Obama use the most popular social media website, he went touch all portals of the web including blogs, his own youtube channel,Flickr,and Twitter when it was in its baby stage. The number of young adults votes were the highest in any election due to the campaign platform of social media. Obama reached his target market by marketing and connecting with the audience on a personal level. His main election success can be attributed to his social networking campaign.

Social Media has allowed for the most interpersonal interaction between brands and their consumers. Now brands must stick by their promise, and when they don't consumers can write nasty reviews all over the web, on the brands web page or even create websites such as, Walmartsucks.com.
Brand to consumer marketing has gotten so personal, when you want to order a pizza, you can make it on your Iphone application, press a few buttons and have it delivered in 30 minutes.

Social Media burst in like a tornado, drastically changing the game, but the question is will it move on fast like a tornado and just be a fad, or last for decades?